Reputation. Whether you realize it or not, your reputation is built with every product manufactured, sales presentation given, telephone call answered, advertisement placed and article posted on social media. Everything you do―and, conversely, everything you don’t do―shapes your reputation and ultimately your brand equity. And there’s rarely a more important time to have a stellar [...]
Read More
Originally published by Promo Marketing on June 15, 2012. Is product safety and compliance a trend? Or is it here to stay? The answer depends on whom you ask. If you are regularly talking to marketing or procurement leaders at most Fortune 1000 companies, it’s evident they are paying much more attention to this topic. [...]
Read More
A version of this post was originally published by Promo Marketing on December 2, 2011. I’m often asked which product categories pose the highest risk for causing harm to people and damage to an end buyer’s brand. My typical answer applies a reasonable amount of common sense. It is fairly obvious that products appealing to [...]
Read More(c) 2013 Quality Certification Alliance. All rights reserved.
UA-37290598-1