Reputation. Whether you realize it or not, your reputation is built with every product manufactured, sales presentation given, telephone call answered, advertisement placed and article posted on social media. Everything you do―and, conversely, everything you don’t do―shapes your reputation and ultimately your brand equity. And there’s rarely a more important time to have a stellar [...]
Read MoreA product recall is a nightmare no business wants to go through. They are scary because there’s uncertainty—uncertainty with the depth of the issue, how the problem will be corrected, the financial implications and the lingering after-effects once the initial crisis is over. Like a horror movie, a recall is often a case of the [...]
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Originally published by Promo Marketing on November 4, 2011. Do you have a compliance program? Does anyone care if you do? Absolutely. End-buyers that have brands to protect care—a lot. Distributors care if their end-buyer customers care. Suppliers that have distributors who sell to these end—buyers also care. It’s unfortunate, but if you do not [...]
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Originally published by Promo Marketing on September 23, 2011. More and more suppliers are investing significant time and effort to developing compliance programs. Can these comprehensive plans guarantee that all these suppliers’ products are 100 percent safe and compliant? I regularly hear these questions from end-buyers and distributors alike. There seems to be an expectation [...]
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Originally published by Promo Marketing on June 24, 2011. If you’ve done business with many large corporations, chances are you’ve been asked to sign an indemnification agreement. A fairly standard best practice at Fortune 1000 companies, indemnification agreements are typically used by end-buyers to ensure the distributor is taking financial responsibility in the event there [...]
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