Originally published by Promo Marketing on March 23, 2012. Last week, I had the opportunity to meet with a number of distributors and their end-buyer clients to discuss at length their compliance philosophy and growing focus on compliance programs. These corporate customers made it crystal clear that compliance programs are not only a critical component [...]
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Originally published by Promo Marketing on March 9, 2012. Our industry seems to be struggling with the question of whether or not to commit time, effort and money to developing compliance programs. It’s an oversimplification, but you can group our industry into five basic categories on this topic: 1. The Early Adopters “It’s the law. [...]
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Originally published by Promo Marketing on February 24, 2012. I’m quite fortunate to be able to discuss compliance topics with multiple audiences, which helps me to better understand the challenges many face when trying to meet their Fortune 1000 client compliance needs. My last blog entry addressed the topic of testing in The Golden Sample: Why [...]
Read MoreOriginally published by Promo Marketing on February 10, 2012. What’s the most common response distributors receive when asking suppliers if their products are safe? “We have tested our product.” Yet in spite of this testing, I’ve heard countless stories from distributors and suppliers alike about how they have had to refuse product during the warehouse [...]
Read MoreOriginally published by Promo Marketing on November 18, 2011. Promotional products have been making headlines lately. Unfortunately, it’s not in a way we want. First, “Jerry Brown bans official California trinkets.” Then it got worse when “Obama spending cuts target federal agencies’ travel, technology and swag.” This isn’t the first time our industry has taken [...]
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