Tag: Brand Equity
Posted by Brent Stone - December 2, 2011 - Business Strategy, Product Safety
A version of this post was originally published by Promo Marketing on December 2, 2011. I’m often asked which product categories pose the highest risk for causing harm to people and damage to an end buyer’s brand. My typical answer applies a reasonable amount of common sense. It is fairly obvious that products appealing to [...]
Read More
Posted by Brent Stone - November 4, 2011 - Compliance Programs
Originally published by Promo Marketing on November 4, 2011. Do you have a compliance program? Does anyone care if you do? Absolutely. End-buyers that have brands to protect care—a lot. Distributors care if their end-buyer customers care. Suppliers that have distributors who sell to these end—buyers also care. It’s unfortunate, but if you do not [...]
Read More
Posted by Brent Stone - September 24, 2011 - Product Safety
Originally published by Promo Marketing on September 23, 2011. More and more suppliers are investing significant time and effort to developing compliance programs. Can these comprehensive plans guarantee that all these suppliers’ products are 100 percent safe and compliant? I regularly hear these questions from end-buyers and distributors alike. There seems to be an expectation [...]
Read More
Posted by Brent Stone - July 1, 2011 - Product Safety
Originally published by Promo Marketing on June 24, 2011. If you’ve done business with many large corporations, chances are you’ve been asked to sign an indemnification agreement. A fairly standard best practice at Fortune 1000 companies, indemnification agreements are typically used by end-buyers to ensure the distributor is taking financial responsibility in the event there [...]
Read More