Reputation. Whether you realize it or not, your reputation is built with every product manufactured, sales presentation given, telephone call answered, advertisement placed and article posted on social media. Everything you do―and, conversely, everything you don’t do―shapes your reputation and ultimately your brand equity. And there’s rarely a more important time to have a stellar [...]
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Originally published by Promo Marketing on June 15, 2012. Is product safety and compliance a trend? Or is it here to stay? The answer depends on whom you ask. If you are regularly talking to marketing or procurement leaders at most Fortune 1000 companies, it’s evident they are paying much more attention to this topic. [...]
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A version of this post was originally published by Promo Marketing on December 2, 2011. I’m often asked which product categories pose the highest risk for causing harm to people and damage to an end buyer’s brand. My typical answer applies a reasonable amount of common sense. It is fairly obvious that products appealing to [...]
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Originally published by Promo Marketing on November 4, 2011. Do you have a compliance program? Does anyone care if you do? Absolutely. End-buyers that have brands to protect care—a lot. Distributors care if their end-buyer customers care. Suppliers that have distributors who sell to these end—buyers also care. It’s unfortunate, but if you do not [...]
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Originally published by Promo Marketing on September 23, 2011. More and more suppliers are investing significant time and effort to developing compliance programs. Can these comprehensive plans guarantee that all these suppliers’ products are 100 percent safe and compliant? I regularly hear these questions from end-buyers and distributors alike. There seems to be an expectation [...]
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