Product safety doesn’t just make good business sense—today’s consumers and clients are becoming increasingly vocal about choosing products that are safe and reliable. And if you’re in the promotional products industry, the upcoming PPAI Product Safety Summit is an ideal opportunity to focus on the most pressing product safety issues facing businesses today, as well [...]
Read Morelululemon Athletica Inc.’s recent quality control issue is a prime example of why a crisis plan should be an integral part of your corporate communications strategy. The issue was something that would be a nightmare for any brand: a quality control issue that led to a widespread product recall (and subsequent product shortages). The maker [...]
Read MoreDelivering safe and compliant product is more important than ever before. So how do find these products? From QCA Accredited Suppliers, of course. While you are attending The PPAI Expo, stop by and talk with the following suppliers. They’ll be able to tell you about the processes and procedures they have in place to manufacture [...]
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Originally published by Promo Marketing on June 1, 2012. Picking the right suppliers might be the most important decision you make on a daily basis. You want supplier partners that are good at more than just decorating the product. You want suppliers that have a core competency-and can do it better than anyone else in [...]
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Originally published by Promo Marketing on May 18, 2012. Walking through one of the larger tradeshows in our industry is an interesting experience. It’s fun to see the plethora of new products, many quite clever, which work their way into suppliers’ product offerings. Like the retail industry, new products keep us fresh while giving our [...]
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