Originally published by Promo Marketing on February 10, 2012. What’s the most common response distributors receive when asking suppliers if their products are safe? “We have tested our product.” Yet in spite of this testing, I’ve heard countless stories from distributors and suppliers alike about how they have had to refuse product during the warehouse [...]
Read MoreOriginally published by Promo Marketing on November 18, 2011. Promotional products have been making headlines lately. Unfortunately, it’s not in a way we want. First, “Jerry Brown bans official California trinkets.” Then it got worse when “Obama spending cuts target federal agencies’ travel, technology and swag.” This isn’t the first time our industry has taken [...]
Read MoreOriginally published by Promo Marketing on November 4, 2011. Do you have a compliance program? Does anyone care if you do? Absolutely. End-buyers that have brands to protect care—a lot. Distributors care if their end-buyer customers care. Suppliers that have distributors who sell to these end—buyers also care. It’s unfortunate, but if you do not [...]
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Originally published by Promo Marketing on October 21, 2011. One of the most compelling business books I have read recently is Different: Escaping The Competitive Herd by Youngme Moon, the Donald K. David Professor of Business Administration and Senior Associate Dean, Chair of the MBA Program, at Harvard Business School. Her research focuses on marketing innovation and [...]
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