Originally published by Promo Marketing on May 4, 2012. Managing product safety and social compliance into large, long-lead-time projects is something that many suppliers and distributors who purchase factory direct have become fairly adept at doing. Most of these efforts have been driven by their end buyer customers’ expectations as part of Fortune 1000′s focus [...]
Read MoreOriginally published by Promo Marketing on January 27, 2012. Like success and life, product safety and compliance programs are about the journey rather than the destination. Compliance programs are not a black-or-white, pass-or-fail, all-or-nothing exercise. I’ve heard plenty of skepticism from people on the veracity of other companies’ efforts when perhaps an inward focus on [...]
Read MoreOriginally published by Promo Marketing on December 16, 2011. To say 2011 was an interesting year for business would be an understatement. Unless you were unplugged from every source of news and information, it was impossible to have missed the unprecedented global changes that are impacting every industry and the worldwide markets. Specifically to the [...]
Read MoreA version of this post was originally published by Promo Marketing on December 2, 2011. I’m often asked which product categories pose the highest risk for causing harm to people and damage to an end buyer’s brand. My typical answer applies a reasonable amount of common sense. It is fairly obvious that products appealing to [...]
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Last week during Promotions East, Jonathan Isaacson, president of Gemline, gave the keynote, “The New World! Selling In An Interconnected, Hyper-Competitive and Globalized Economy,” where he explored how the great recession has affected the promotional products marketplace. He also dove into how rapid technological advancements, new compliance regulations and a changing Asian landscape have made [...]
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