When done the right way, selling is hard—and to take your sales strategy to the next level and truly serve your clients, you need to focus on impressions, not just products sold. Not sure where to begin? Make plans to tune into a free webinar, “Maximizing Your Impressions,” presented by Promo Marketing and QCA accredited [...]
Read Morelululemon Athletica Inc.’s recent quality control issue is a prime example of why a crisis plan should be an integral part of your corporate communications strategy. The issue was something that would be a nightmare for any brand: a quality control issue that led to a widespread product recall (and subsequent product shortages). The maker [...]
Read More
Originally published by Promo Marketing on May 4, 2012. Managing product safety and social compliance into large, long-lead-time projects is something that many suppliers and distributors who purchase factory direct have become fairly adept at doing. Most of these efforts have been driven by their end buyer customers’ expectations as part of Fortune 1000′s focus [...]
Read More
Originally published by Promo Marketing on January 27, 2012. Like success and life, product safety and compliance programs are about the journey rather than the destination. Compliance programs are not a black-or-white, pass-or-fail, all-or-nothing exercise. I’ve heard plenty of skepticism from people on the veracity of other companies’ efforts when perhaps an inward focus on [...]
Read More
Originally published by Promo Marketing on December 16, 2011. To say 2011 was an interesting year for business would be an understatement. Unless you were unplugged from every source of news and information, it was impossible to have missed the unprecedented global changes that are impacting every industry and the worldwide markets. Specifically to the [...]
Read More(c) 2013 Quality Certification Alliance. All rights reserved.
UA-37290598-1