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The $500 Average Order Dilemma
Originally published by Promo Marketing on May 4, 2012. Managing product safety and social compliance into large, long-lead-time projects is something that many suppliers and distributors who purchase factory direct have become fairly adept at doing. Most of these efforts have been driven by their end buyer customers’ expectations as part of Fortune 1000′s focus [...]
Read MoreCompliance Programs: Social Accountability Is A Good Place To Start
Originally published by Promo Marketing on April 20, 2012. Throughout the past few years, I have had many conversations with companies who understand and use World Responsible Accredited Production (WRAP) and Fair Labor Association (FLA) certifications as their compliance programs. These companies are to be commended for making it a practice of using WRAP or [...]
Read MoreCompliance: When Is Enough, Enough?
A version of this post was originally published by Promo Marketing on April 6, 2012. I was chatting with a leading industry distributor recently, and he expressed frustration when it comes to the issue of compliance. He regularly has to field compliance inquiries from his customers, and the wide range of responses he gets from [...]
Read MoreCompliance Programs Take A Village
Originally published by Promo Marketing on March 23, 2012. Last week, I had the opportunity to meet with a number of distributors and their end-buyer clients to discuss at length their compliance philosophy and growing focus on compliance programs. These corporate customers made it crystal clear that compliance programs are not only a critical component [...]
Read MoreShould I? Or Shouldn’t I? The Value Of A Compliance Program
Originally published by Promo Marketing on March 9, 2012. Our industry seems to be struggling with the question of whether or not to commit time, effort and money to developing compliance programs. It’s an oversimplification, but you can group our industry into five basic categories on this topic: 1. The Early Adopters “It’s the law. [...]
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