Blog
The Golden Sample: Why Testing Alone Isn’t Enough
Originally published by Promo Marketing on February 10, 2012. What’s the most common response distributors receive when asking suppliers if their products are safe? “We have tested our product.” Yet in spite of this testing, I’ve heard countless stories from distributors and suppliers alike about how they have had to refuse product during the warehouse [...]
Read MoreThe Product Safety Journey
Originally published by Promo Marketing on January 27, 2012. Like success and life, product safety and compliance programs are about the journey rather than the destination. Compliance programs are not a black-or-white, pass-or-fail, all-or-nothing exercise. I’ve heard plenty of skepticism from people on the veracity of other companies’ efforts when perhaps an inward focus on [...]
Read MoreYour Strategic Plan For Success
Originally published by Promo Marketing on December 16, 2011. To say 2011 was an interesting year for business would be an understatement. Unless you were unplugged from every source of news and information, it was impossible to have missed the unprecedented global changes that are impacting every industry and the worldwide markets. Specifically to the [...]
Read MoreRisky Business
A version of this post was originally published by Promo Marketing on December 2, 2011. I’m often asked which product categories pose the highest risk for causing harm to people and damage to an end buyer’s brand. My typical answer applies a reasonable amount of common sense. It is fairly obvious that products appealing to [...]
Read MoreThe Inevitability Of Change
Originally published by Promo Marketing on November 18, 2011. Promotional products have been making headlines lately. Unfortunately, it’s not in a way we want. First, “Jerry Brown bans official California trinkets.” Then it got worse when “Obama spending cuts target federal agencies’ travel, technology and swag.” This isn’t the first time our industry has taken [...]
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