Posted by QCAWeb2 - December 16, 2011 - Business Strategy
Originally published by Promo Marketing on December 16, 2011. To say 2011 was an interesting year for business would be an understatement. Unless you were unplugged from every source of news and information, it was impossible to have missed the unprecedented global changes that are impacting every industry and the worldwide markets. Specifically to the [...]
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Posted by QCAWeb2 - December 2, 2011 - Business Strategy, Product Safety
A version of this post was originally published by Promo Marketing on December 2, 2011. I’m often asked which product categories pose the highest risk for causing harm to people and damage to an end buyer’s brand. My typical answer applies a reasonable amount of common sense. It is fairly obvious that products appealing to [...]
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Posted by QCAWeb2 - November 18, 2011 - Compliance Programs
Originally published by Promo Marketing on November 18, 2011. Promotional products have been making headlines lately. Unfortunately, it’s not in a way we want. First, “Jerry Brown bans official California trinkets.” Then it got worse when “Obama spending cuts target federal agencies’ travel, technology and swag.” This isn’t the first time our industry has taken [...]
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Posted by QCAWeb2 - November 4, 2011 - Compliance Programs
Originally published by Promo Marketing on November 4, 2011. Do you have a compliance program? Does anyone care if you do? Absolutely. End-buyers that have brands to protect care—a lot. Distributors care if their end-buyer customers care. Suppliers that have distributors who sell to these end—buyers also care. It’s unfortunate, but if you do not [...]
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Posted by QCAWeb2 - October 21, 2011 - Compliance Programs
Originally published by Promo Marketing on October 21, 2011. One of the most compelling business books I have read recently is Different: Escaping The Competitive Herd by Youngme Moon, the Donald K. David Professor of Business Administration and Senior Associate Dean, Chair of the MBA Program, at Harvard Business School. Her research focuses on marketing innovation and [...]
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